Facebook’s Instant Articles Coming to Messenger
Instant Articles is coming to Facebook Messenger.
Instant Articles, which brings entire news stories and in-depth articles to Facebook’s news feed, will first appear in Messenger for Android, while support for iOS will be available “in the coming weeks,” said Facebook product manager Josh Roberts.
“Since launching Instant Articles to publishers around the world, we’ve seen clear evidence they provide a better reading experience for people on Facebook,” he said. “People are responding to the faster, more immersive experience, so we’re excited to bring Instant Articles to even more mobile surfaces across Facebook. When you tap on an Instant Article link in Facebook, it loads up to 10 times faster than a standard mobile web article, so it was important to make sure everyone on Messenger could have the same great reading experience.”
As Instant Articles rolls out over the next few weeks, Messenger users will see a lightning bolt on the top right corner of some links, which means it is a link to an Instant Article.
Publishers already using the feature will have the Instant Articles version of their articles rendered when its URL is shared in Messenger. Publishers looking to join the Instant Articles program can do so here.
Facebook said Instant Articles offers publishers more control over their articles, brand experience and monetization opportunities. For instance they have the ability to bring their own direct-sold ads and keep 100 percent of the revenue, and track data on the ads served through their existing ad measurement systems. Publishers will also be handed the ability to track data and traffic through analytics tools like comScore.